Windows Phone Ad: What Do You Think?

Microsoft just launched Windows Mobile 6.5, but the TV ad campaign doesn't distract the viewer with version numbers: instead, Microsoft is encouraging customers to buy a "Windows phone". Apps like Word, Outlook and even Twitter are seen hopping into a car as their owner leaves the house.
Seattle blog TechFlash says the ad is a flop, calling it "downright strange" and lacking the impact of the successful Laptop Hunter series:

Am I missing something here? I've watched it three times now, and still don't think it resonates. We've actually been impressed with Microsoft's "Laptop Hunters" ad campaign — which appears to be making inroads against Apple — as well as some of the more recent Windows 7 ads. But this one is just downright strange.

I disagree: taking your apps with you is the perfect message for those already invested in the Windows desktop environment. The downside: those fun little app icons are somewhat reminiscent of iPhone apps, are they not?
What do you think: are the new Windows phone ads a hit or a miss?